You say you want a revolution, well, you know, we all want to change the world. You tell me that it’s evolution, well, you know, we all want to change the world. But when you talk about destruction, don’t you know, you can count me out. ~ The Beatles, Revolution
This year, not long after I started this blog, I joined 12for12k, a revolutionary group that uses social media to network and bring awareness to issues and raise money for charity. Started by Danny Brown, 12for12k makes donations to a different charity each month (this month’s cause is Doctors without Borders) and attempts to raise $12,000 in one month for that charity. In order to benefit from this initiative, the charity must be held accountable (a 501-c (3) organization, be able to provide financial records on request, use no more than 10% of the monies donated on administrative costs, and be accessible through a PayPal or credit card payment system).
Today is a very special day in the world of social media and non-profits, since Danny and others from 12for12k have organized Go Global 24, a 24-hour event including conversations via video, blog, and Twitter (#gg24) on health and fitness, business, arts and entertainment, social change, personal development, and travel. Instead of asking for donations from individuals to fund this event, however, everything is sponsored by companies (both large and small).
While the idea of charity work is neither new nor revolutionary, the commitment the members have to 12for12k and the outpouring of support for multiple causes is. Danny Brown has managed to bring together people on Twitter, on Facebook, and in the blogging community to support multiple causes throughout this year. Some of the charities that have already benefited: War Child, Stop the Silence, Share Our Strength, Hospice of Peel, Yehu Microfinance, Unicef, and Eye Care for Kids. There is an active community of professionals from all walks of life from all over the world who come together to continually support these causes. What’s truly amazing is that those involved have developed a cohesive online community and support each other in professional endeavors, as well as in their charity work.
Using Facebook, blogs, and Twitter, 12for12k has raised $361 so far for Doctors without Borders, funding Doctors without Borders. Let’s save some lives today. Every dollar counts. As Dr. Derek Shepherd from Grey’s Anatomy would say, “It’s a beautiful day to save lives.”