A canary’s song, the bright sun on a cold winter’s day, a warm glow from a lamp to read by. What comfort and joy yellow brings to our lives!
For years, women used yellow ribbons to welcome home their men from war. Even today, they are used to embrace loved ones returning. Yellow is the color of creative and intellectual energy. Yellow symbolizes wisdom, joy and happiness. Yellow is representative of optimism and enlightenment. The color stimulates the long and medium wavelength cone cells in the retina. It stimulates the brain and nervous system, activates memory, and encourages communication. Yellow is often associated with food (see: McDonald’s Golden Arches). Yellow is the color of the third chakra and is often associated with the South cardinal direction.
In design, yellow is used to add brightness, to evoke pleasant and cheerful feelings, and to generate muscle energy. Bright yellow is an attention-getter because it is the easiest color to see (even most colorblind people can see yellow). When used with black, yellow creates a warning sign.
- For more about the benefits and effects of yellow in web design, read about the Anatomy of Colors in Web Design: Yellow and the Sunshine Feel.
- Look to pops of yellow to invigorate your interior design.
- Activate your Manipūra (मणिपूर) or yellow chakra to aid with dynamism, energy, willpower and achievement.
- About.com reveals How to Use Yellow in Feng Shui.
What emotions do you associate with yellow? Does it make you hungry? Angry? Mellow? Will you add it to presentations to emphasize import or will you use it to brighten a room? I’m looking forward to brightening up my room with daffodils this spring. Meanwhile, I’m enjoying the sight of the sun on clear, cold winter days.