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Love A La Carte: Nerd Camp

11 June, 2017
ConFab Central Sign

Love A La Carte features all the little things that make my life just a little more delicious.

I was lucky enough to attend an awesome conference for work this week called ConFab. ConFab Central is a conference centered around digital content strategy, which includes sessions and information on writing for the web, user experience, marketing, and information architecture, amongst other digital strategy issues. Here are some of the highlights:

Meeting incredibly smart, interesting and interested individuals from all over the world who all respect different perspectives on the definition and execution of content strategy.

Spending time in the downtown area of Minneapolis – tacos for lunch at Barrio, dinner at FireLake Grill and Cocktail Bar, and a party at the Dakota Jazz Club.

Spending a full day with Kristina Halvorson talking about content strategy during her workshop and taking pages upon pages of notes. Even though the title of her workshop said 101, I found this to be much more than entry-level.

Listening to Ann Handley challenge assumptions about content strategy using some great examples – and puppies! This awesome speaker even donated to #MutualRescue on behalf of ConFab. How awesome is that?!

Experiencing the fast-paced Lightning Talks on such topics as inclusivity through accessibility, how to say NO without saying no, and how to stop being a perfectionist and embrace imperfect words in user experience design.

Learning from Becky Spurbeck just how much simplified writing on the web improves comprehension and time for consumers of our digital media. And how to simplify writing without sacrificing the quality of the content.

Being brought to tears by LeVar Burton during his keynote on literacy and storytelling. EVERYONE should be able to read and have access to content, whether that’s in traditional print books or through digital media. It’s essential to our learning, feeling, and growing as human beings. (If you’re a parent, check out the awesome content he’s brought to children through Reading Rainbow’s Skybrary.)

Taking a deep dive into search engine optimization through the eyes of a content strategist. Jess Hutton described super helpful, innovative, and human ways to think about how content could be easier to find with search engines.

I just can’t say enough good about this conference. I already can’t wait to go back next year!

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