The best of the web as relates to creativity:

Think a press release sounds too much like fiction? That’s probably because the writer has a great handle on writing. Read this post that explains 10 Things Public Relations Flacks Can Teach You About Writing Fiction.

Not sure what to write about? Here’s an idea or three: Let Analytics Be Your Guide from HubSpot’s Inbound Internet Marketing Blog.

The the Creative Copy Challenge and show what your made of! These sets of key words challenge you to create a short story that incorporates all 10. This morning, a feisty, fantastic bunch inspired by Shane Arthur’s grandmother.

Len Kendall Tweeted the other day about the word “fresh” – thinking fresh involves strategy and discipline. Becoming Innovative involves using what you know and linking it with the unexpected. Use what you know, turn it, mold it, form it into something fresh.

How To Grow New Brain Cells and Outwit Competitors is another knock-it-out-of-the-park post by Jonathan Fields. He illustrates how physical fitness leads to success in his series on Fueling Epic Journeys. Get ready to fuel your own when you join Zia Hassan, who posted not long ago on this blog about How To Get Into The Best Creative Shape of Your Life. How similar are building muscle and building brain cells? What does that mean for the creative spirit? I’ll let you be the judge.

What kinds of things influence the creative process in putting together a logo? There are many, but have you ever thought about what the energy of your logo embodies? Carolyn Winter, a professional energy healer and life coach, analyses Chris Brogan‘s new logo in her post, asking Do you resonate with your logo? Do your customers resonate with it? Something else to think about when you are creating – how does energy, physical and perceived, play into your work?