In learning much about social media networking and rapidly growing a fabulous community of friends, colleagues, acquaintences, resources, and other connections via Twitter, I have come across many a marketing strategy. In addition, people often reference the ways they find others to follow using this rapidly growing networking tool. There are some who follow based on wefollow.com, others who use MrTweet, but I have found the most effective and rewarding way to follow new friends who are engaging, helpful, and great resources: Word of Mouth Tweet.
The best connections I have made on Twitter have come from adding people whose @names I see on friends’ Tweets. If I see someone’s name frequently, it means that they are engaging with others that I frequently interact with. If someone often recommends links or RT (retweets) someone’s links, perhaps that means I should follow him/her, as well. I have all but completely given up on the #followfriday hashtag because there are so many people who Tweet their follows without any rhyme or reason. However, if a connection of mine Tweets that someone should be followed, I will often check out the person’s profile.
That being said, I have a very short and simple process which I follow on deciding whom to add to my follow list on Twitter:
- Is this someone I know personally? If not, is a friend or acquaintance of someone I know?
- Is this person someone who works in a field that interests me and/or my followers?
- Does this person post interesting original content in form of Tweets or links?
- Does this person RT interesting content or links?
If I’ve aswered yes to one or more of the questions, I will follow that person. If, for some reason, I feel that their Tweets no longer benefit me in any way, I simply unfollow. No harm done. However, though I have unfollowed many from the MrTweet and wefollow recommendations, I have rarely unfollowed anyone I found through the Word of Tweet method.
What are your thoughts? What methods do you use to decide who to follow? Has that worked out for you?